Brand: CAA

Problem: How does a music brand bounce back in post-Covid 19 world?

Solution: Partner with CAA’s brand consultancy team in leading the secondary research, analysis and synthesis of micro and macro trends in music engagement since Covid-19 and implications for brands

Outcome: Report is helping inform CAA’s brand clients ways to expand their music strategy, sponsorship approach and partnership deals.

Brand: YouTube Advertising

Problem: How does the second largest search engine in the world get marketers it’s the best platform to reach multicultural audiences?

Solution: YouTube qualitative research: 18x B2B customer interviews, 25x B2C viewer missions, analysis & reporting

Outcome: YouTube research is currently helping inform YouTube’s internal product, sales and marketing team in elevating their value proposition, experience and partnership capabilities