Process in place for Oreo Super Bowl moment and beyond. 
 Recipes was a big area of opportunity for Oreo. Research showed us there was an existing behavior among consumers using Oreo cookies to "remix" their own recipes and reinvent the standard "Oreo dunk." Playing into food culture and hacking trend, we combined both concepts and created Oreo Snack Hacks. It all started with a Facebook post and it evolved into Vine videos, to a full-fledge campaign using some of the biggest names in food culture, as well as the launch of a dedicated Tumblr.    
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