Strategic Marketing Consultant | Freelance Strategy Director | Culturalist
I Help ambitious brands create cultural value, connect with MORE people and grow.
Everything changed for me in 2011, when my 6 year old hip hop blog landed me first job at a digital NYC shop called 360i. I went from a telecommunications startup & budding entrepreneur to the agency world. At 360i I realized my passion for content, storytelling, technology and culture. I tapped into this passion and never looked back. 9 years later, I've worked at media companies, magazine publications, startups, tech companies, startups, creative agencies. Now, I'm a multidisciplinary strategic marketing consultant working with brands eager to break the bold.
As a partner, I shed new perspective helping brands move with culture and identify innovative opportunities to solving complex business problems. I do high level brand strategies, campaign planning and granular digital / social systems. I think holistically, not in channels. I help take audit of brand communications and product experience, identify frictions and ways to resonate with humans.
A great brand is the sum of interactions experienced by people. Every interaction counts and makes a lasting impression. And well you know what they say about impressions…”you’ve got one chance to make a good impression”. I help brands make a good first impression by helping them understand and design for people. Because every moment is an opportunity for someone to feel a brand’s magic.
I’m currently based in The Bay Area - Oakland, CA and available to work everywhere.
During my spare time, I teach aspiring creatives at Miami Ad School to think strategically, feed my soul through travel, spend time with my partner and dog, check out new musical acts, work out and read.
I’ve work with
The Bill and Melinda Gates Foundation | A Dozen Cousins | Uber | Coca-Cola | Intel | Intel Extreme Masters | Samsung Mobile | Oreo | Google | NFL | The Olympics (PyeongChang 2018) | The Overwatch League | Republic Records | Tough Mudder | Blizzard Entertainment | Procter & Gamble | NBC Universal | Warner Music Group | Capitol Records | Turner Broadcasting | Fox Cable Networks | Imprint Projects | Big Spaceship | Publicis Groupe | 360i
My work was recognized by
Wall Street Journal / The Huffington Post / Ad Age / Adweek / NY Times / Forbes / Clios / Creativity Magazine / D&AD / Fast &Co / OneShow / Webbys / Shortys