BIO

Award winning creative and brand strategist with multi-disciplinary skills in marketing, advertising and experience design with a strong belief that a great brand is the sum of interactions experienced by people. Excels at the intersection of business strategy, technology, culture and design. Effectively solves complex problems that not only addresses a business’ vision but responds with empathy to the needs of real people, not simply customers or users.

My highly collaborative and empathetic nature leads me to make authentic connections with others and understand their needs.

I enjoy pushing the work, doing the unexpected and breaking misconceptions…with purpose.


EXPERIENCE

PRESENT
San Francisco, CA


PRESENT
San Francisco, CA


2016 - 2019

San Francisco, CA


2015 - 2016

Brooklyn NY


2014 - 2015
Brooklyn, NY

2013 - 2014
New York, NY


2011- 2013
New York, NY

2007 - 2012
New York, NY


2009 - 2011
New York, NY

2008 - 2009

New York, NY

2004 - 2007
New York, NY

Brand Strategist @Uber [Contract]


Principal Strategist / Consultant @Lexie Perez Consulting



Strategy Lead, Agency Inside @Intel 2016 / Ad Age / In-House Agency of the Year



Senior Global Strategist, Social Media & Content Marketing
@Tough Mudder


Senior Strategist @Big Spaceship 2015 / Shortys / Mid Size Agency of the Year

2014 / MediaPost / Social Agency of the Year


Digital Strategist @MSL Group

Senior Content Strategist @360i 2013 / AdWeek / Digital Agency of the Year
2013 / Cannes / Grand Prix “Oreo Super Bowl Tweet”
2013 / Cannes / Bronze Lion Cyber (Viral)
2013 / Ad Age / A-List
2013 / Mashies / Best Digital Agency
2013 / DigiDay / Most Innovative Agency
2012 / Facebook / Studio Awards
2012 / iMedia / Best Social Agency
2012 / iMedia / Agency of the Year


Founder & Editor-in-Chief @Str8NYC

Marketing Communications Coordinator @Canoe Ventures

Affiliate Sales & Marketing Coordinator @Fox Cable Networks

Associate Producer @CourtTV Turner Broadcasting