Photo by Kurt Wurk.
Lexie Perez is The Brand Outlier with a knack for developing digital and social strategies with a human first perspective. Lexie has served as the global social strategy lead for Tough Mudder and lead social strategist at agencies like Big Spaceship, Publicis Groupe, and 360i, an award-winning digital marketing agency named by Fast Company as one of the world's most innovative companies. She has helped brands like Samsung Mobile, Google Maps, Procter & Gamble's Charmin, Oreo, Coca-Cola & Hanes navigate the world of social & digital media from strategic implementation to creative ideation through to execution. Her work has been awarded by Cannes, CLIO, Facebook, The Shortys.
Her insatiable curiosity for how innovation drives communication, behaviors & learning- makes her a rare combination of smart strategic thinking and true creative prowess.
Lexie comes from a world of music & television promotion & programming - where she helped musicians & brands connect with fans in non-traditional ways. Some of these musicians and brands include - Wyclef Jean, Kendrick Lamar, NBC Universal, CNN.
She firmly believes in the art of storytelling. Stories can change attitudes, perspectives and hearts. The right story is born from listening, not telling. The best stories are rooted in experiences, culture and possibilities.
Areas of expertise:
Social Strategy / Social Tone of Voice (Workshop & Development) / Content Marketing / Content Strategy / Trend Spotting & Trend Forecasting / Social Media Marketing / Influencer Marketing / Email Marketing / Creativity & Innovation / Technology (trends & education) / Quantitave & Qualitative Research
You can find her on the latest social media app, Snapchat, LinkedIn, Facebook, Instagram, Twitter, Twitch. You name it, she's on it.
Let's. Work. Together.