Creative Brand Strategist | Culturalist | Consultant
Helping ambitious brands create cultural value and connect with more people.
I’m a multidisciplinary marketing strategist with 10 years experience picked up from stints working at tech companies, startups, ad agencies, TV networks, and magazine publications.
I believe brand is business and business is brand. A great brand goes a step further than be relevant to culture. A great brand resonates with culture and moves with it. A great brand is in service of people. A great brand is the sum of interactions experienced by people. Every interaction counts, whether it’s with a brand’s product, a message or a service - it all makes a lasting impression. And well you know what they say about impressions…”you’ve only got one chance to make a good impression”. I help brands make a good first impression. And at times, I also help brands right their wrong first impressions and reintroduce them to the world. My approach is centered on addressing a brand’s business vision by meeting the needs of real people.
I’m currently based in The Bay Area - Oakland, CA and a flight away.
During my spare time, I’m helping female led and POC led businesses with their business strategies, feeding my soul through travel, spending time with my partner and dog, checking out new musical acts, working out and reading.
I’ve had the great pleasure to work with, at, or for…
Uber | Coca-Cola | Intel | Intel Extreme Masters | Samsung Mobile | Oreo | Google | NFL | The Olympics (PyeongChang 2018) | The Overwatch League | Republic Records | Tough Mudder | Blizzard Entertainment | Procter & Gamble | NBC Universal | Warner Music Group | Capitol Records | Turner Broadcasting | Fox Cable Networks | Big Spaceship | Publicis Groupe | 360i
My work has been recognized by
Wall Street Journal / The Huffington Post / Ad Age / Adweek / NY Times / Forbes / Clios / Creativity Magazine / D&AD / Fast &Co / OneShow / Webbys / Shortys